Now Arriving

52 Labs

Driving the future of Live Events

Platform 01

Now Arriving

A trusted, all-in-one platform that ticks the boxes for casual event creators and professional planners alike. Over 10M attendees have experienced Prekindle's best-in-class platform.

FEATURES

01
Best-in-class ticketing
02
Built-in marketing tools
03
Trusted by over 10M attendees
04
Award winning support
Sparrow logo

Platform 02

Now Arriving

Event marketing operating system used on 35,000+ events. Automates planning, creative, channel strategy, and campaign execution using data from Meta, Spotify, and more.

FEATURES

01
360 marketing view
02
Automation marketing
03
Robust task management
04
Uncover insights, metrics & more
Websites logo

Platform 03

Now Arriving

Custom event-driven websites for venues and brands like OKCZooAmp.com and Gate52.com. Fully integrated with Prekindle and optimized for performance, SEO, and real-time marketing sync via Sparrow.

FEATURES

01
Custom event-driven design
02
Full Prekindle integration
03
SEO optimized
04
Performance-focused

• Final Stop •

Additional Products

Our proprietary suite of products are designed to optimize every corner of the live event business.

Analytics

Digest

Daily digest with an intelligent AI summary of yesterday's activities and key metrics.

Admin Tools

Tracker

Tracks artist contracts, payment schedules, W9s, and settlement status. Combines deposit and settlement workflows to keep teams aligned.

Booking Tools

Recon

Competitive intel report showing what your peers are announcing.

Analytics

Counts

Aggregating & tracking sales metrics from nearly 500 events daily across 100+ venues.

Admin Tools

Contract-o-Matic

Uses AI to review contracts against deal memos. Flags inconsistencies and standardizes the review process.

Booking Tools

Radar

AI-powered research tool to evaluate artist performance, competitive routing, and event risk.

Booking Tools

Challenge-o-Matic

Evaluates all potential shows on a given date. Helps teams choose the best show when dates are challenged.

Gate 52

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